29/08-12   -   Press releases

Berlin’s new fashion fair still takes place at Schönefeld

Finally the time has come! At the 15th of January 2013 new the fashion fair PANORAMA celebrates its premiere. Initially the premiere was scheduled at the beginning of July 2012, but now it takes place at the beginning of next year due to the shifted opening of the new capital airport BER.
With its 20.000 m² exhibition area and over 300 relevant brands the fair already belongs to the big players in the international fashion landscape despite of its first performance in Berlin. It is aimed at national and especially international brands and trade visitors. Special attention becomes to the novices and young as well as international designers who are known only a little till not a bit in Europe.
The PANORAMA focuses on market relevance. With its portfolio of brand leaders from the areas of women- and men fashion, accessories and shoes the fair complements the Mercedes-Benz Fashion Week ideally. Meanwhile fashion and design can also be inexpensive and nevertheless they can answer the high expectations of style conscious consumers. With its orientation the PANORAMA meets exactly the consciousness of this branch.

The perfect location

As ideally as the PANORAMA blends in the fashion fairs of Berlin, the location is chosen for this international fair. The just opened ExpoCenter Airport at the new capital airport BER is exactly the right stage for this occasion. The most modern exhibition halls offer not only 20.000 m² exhibition area, they also offer many advantages concerning logistics and infrastructure. The exhibitors and trade visitors from all over the world reach the exhibition area from the airport Schönefeld in only a few minutes. From taxiway-shuttle and the welcome lounge trough to the hotel check-in for the luggage they are round well supplied.
A fair on that Berlin can be proud of and a fair that makes Berlin more attractive and stronger as an European fashion metropolis.